Red Izba Tourism Development Centre, Municipal Government-funded Institution

Red Izba Tourism Development Centre, Municipal Government-funded Institution

In February, 2009, Red Izba Tourism Development Centre Municipal autonomous institution was established on the base of  Tourist Office of Veliky Novgorod Non-profit Partnership (Later restructured into Municipal government-funded institution ). It is based on the best traditions of business and Office’s experience. «Tourism Development Centre «Red Izba» operates in the sphere of tourism, culture, mass media and publishing activities. The main goal of the Municipal autonomous institution «Tourism Development Centre «Red Izba» is assignment realization of local government authorities of municipal unit – urban district Veliky Novgorod  for data support implementation of toutist resource promotion, the objects of which are on the  territory of Veliky Novgorod, on domestic and worldwide tourist markets, aimed at assistance in increasing the  number of tourists and excursionists and the duration of their stay in Veliky Novgorod;

Promotion of Veliky Novgorod  on domestic and worldwide tourist markets;

Formation of common information tourist space; Assistance in development of tourism sphere; Creation of conditions for advanced training of personnel in tourism branch;

Areas of activities:

1. Information activity
2. Marketing activity
3. Publishing activity
4. Coordination activity

1. Information activity
1. Information activity Centre of tourism development is a qualitative information resource. Tourist data bases contain reliable information and are constantly updated. The centre concentrates tour operators’ suggestions in one place, that makes information convenient for use. Communication between tourists and the Centre takes place in real-time mode. The centre carries out marketing investigations of tourist market.

2. Marketing activity

1. Branding:
In 2005 the tourist brand « Novgorod the Great – a motherland of Russia » is developed by Non-profit Partnership «Tourist Office of Veliky Novgorod». In 2008 the slogan and logo « Novgorod the Great – a motherland of Russia » actively develop on the Russian and international tourist markets.

In 2009 by edict of the president of the  Russian Fediration Celebration of the 1150 anniversary of Veliky Novgorod is given state status. Anniversary festivities are held under the slogan « Novgorod the Great – a motherland of Russia ».

2. Promotion of Veliky Novgorod  on Russian and foreign tourist  Markets:

Presentation of tourist potential on the common stand of the Novgorod region «Novgorod land» on the international Russian and foreign exhibitions:
January: International exhibition MATKA, Finland, Helsinki;
March: International tourist exhibition Intourmarket, Moscow; MITT «Travelling and nourism», Moscow.
April: Tourist exhibition Lentravel, St.-Petersburg;
May: International tourist fair MITF, Moscow
September: Autumn and winter tourist season exhibition OTDYKH/Leasure, Moscow
October: International exhibition INWEREX, St.-Petersburg;

• Organization of information tours for representatives of tourist business and press (in 2009 the tours for Russian tour operators , representatives of professional tourist mass media; for representatives of German tourist industry and professional tourist press; for representatives of Veliky Novgorod tourist industry were organized ).
• Layout of  information about Veliky Novgorod in specialized tourist publications;
• Voting campaign in the competition «Seven wonders of Russia», magazine «Worldwide pathfinder» (2008);

 3. Internet projects:

• Internet portal of the Novgorod region VisitNovgorod.ru in Russian, Englih and German;
• Electronic program of holidays and major local events for mobile communication appliances;
• Electronic application for mobile communication appliances « Veliky Novgorod  Mobile guide»
• On-line booking system of accommodation means of Veliky Novgorod  and the Novgorod region on the information tourist portal «Veliky Novgorod For a Tourist» (VisitNovgorod.ru);
• Research and information electronic tourist bulletin RED IZBA NEWS in Russian and English. (About 700 subscribers, Russian and foreign tour operators). Weekly distribution.

4. Social projects:

• Video magazine « Novgorod the Great – a motherland of Russia » in minibus taxis, on bus stations, video screens of the city (2007);
• Video magazine «The Hansa History of Veliky Novgorod» » in minibus taxis, on bus stations, video screens of the city (2008 – 2009);
• Cycle of broadcasts «Novgorodinki. Journey in the Middle Ages» on the TV- channel «TNT-Triada», in which famous cultural figures tell about mediaeval culture of Veliky Novgorod (16 broadcasts, duration of each release – 15 minutes) (2008)
• Auditory advertising project on bus-stops of the city. «Novgorodinki. Travelling along the streets of the city» (25 bus-stops in the centre of Veliky Novgorod), includes news block  and brief information about Veliky Novgorod (since 2009). Weekly updating.

3. Publishing activity

1. Publications for tourists, excursionists and the Novgorodians:

• «The city guide.Veliky Novgorod, Valday, Staray Russa» in Russian, English, with information support in German, French and Finnish (2 editions a year, circulation – 40 000 copies);
• Booklet «Tourist map. Veliky Novgorod. 2008-2009» in Russian an English with maps in Latin (circulation - 40 000 copies);
• Informational articles about Veliky Novgorod, cultural events and arrangements, which take place  in the city in Russian and foreign particularized printed publications. Collaboration with the magazine «Service 08» and weekly newspaper «Prices in Novgorod»

2. Publications for tourist business and mass media:

• Catalogue of tourist resources «Novgorod the Great – a motherland of Russia » in Russian and English;
• DVD «Veliky Novgorod – Hansa city» - electronic catalogue of tourist resources, that tells  about the history of Hansa relations and contains information about events took place within a framework of International forum « XXIX Hansa Days of New Time» (in Russian, English, German, French);
• DVD «Novgorod land» - electronic catalogue of tourist resources with video films about Veliky Novgorod (in Russian, English, German, French)
• A brochure « Novgorod the Great – a motherland of Russia » in Russian and English.
• Brochures and booklets in Russian, English, German, French.

4. Coordination activity

• Amalgamation  of representatives of Veliky Novgorod  tourbusiness for the purpose of their involvement in the working out and realization of an effective and harmonious policy of tourism development
• Interaction organization of Governmental Authorities, Local Government Authorities, professional associations, commercial and other organizations;
• Development of proposals for the perfection of Federal and Region legislation in the sphere of tourism;
• Participation in project development of regional programs, aimed at development of tourist branch in Veliky Novgorod and the Novgorod region;
• Assistance in realization of measures, aimed at tourism development and hospitality sphere in Veliky Novgorod and the Novgorod region;
• Development of proposals for increase of tourist activity effectiveness, development stimulation of domestic and incoming tourism, creation of favorable conditions for investment in tourist industry

Centre of tourism development is a qualitative information resource. Tourist data bases contain reliable information and are constantly updated. The centre concentrates tour operators’ suggestions in one place, that makes information  convenient for use. Communication between tourists and the Centre takes place in real-time mode. The centre carries out marketing investigations of tourist market.